Online Degree
Bachelor of Science in Information Technology
New Media/Internet Marketing Career Focus Area
Now, Kaplan University lets you personalize your bachelor’s degree in information
technology with a career focus area in new media/Internet marketing. Career focus
areas (CFAs) are groupings of courses designed to prepare you with specialized knowledge
and skills in a chosen field. If you are considering a career in new media or Internet
marketing, Kaplan University’s CFA will allow you to focus your elective choices
on areas of study that best fit your desired career path. This structure, which
allows you to complete your CFA courses later in the program, provides you with
the time you need to understand the available career options before selecting a
career focus area.
Discover ways to use leading-edge media to promote growth and accessibility of products
and services. Study the fundamentals of doing business on the Internet, including
key marketing techniques and management, and how to create strategies for effective
advertising. By enhancing your skills, you could help make yourself more marketable
to potential employers in this competitive and creative IT field.*
Courses associated with the new media/Internet marketing
career focus area:
- IT 214: Foundations of Web Design OR
- IT 245: Website Development†
5
- IT 247: Fundamentals of Web Graphics
5
- MT 219: Marketing
5
- IT 437: Internet Marketing 6
- MT 359: Advertising in the Twenty-First
Century 6
- MT 450: Marketing Management 6
Kaplan University’s undergraduate programs build your educational experience through
a portfolio of practical, resume-building projects that could be applied immediately
to help you pursue your career goals.
Classes start soon. Learn more about Kaplan University’s information technology
degree programs today.
*Kaplan University's programs are designed to prepare graduates to pursue employment
in their field of study, or in related fields. However, the University does not
guarantee that graduates will be placed in any particular job or employed at all.
†Students enrolled in the advanced start degree option will take
IT 214: Foundations of Web Design.
For comprehensive consumer information, visit http://online.kaplanuniversity.edu/consumer_info.aspx
